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How to Win Friends and Influence People by Dale Carnegie

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Publisher: Simon & Schuster
Author: Dale Carnegie
ISBN: 9781439199190
Language: English
Format: Paperback
Pages: 304
Weight: 0.16kg
Price: RM54

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

There is room at the top, when you know...How to Win Friends and Influence People.

Originally published in 1936, How to Win Friends and Influence People is perhaps the greatest self-help book of all time. Written by Dale Carnegie, the book contains the most essential principles of social interaction and highly effective techniques of dealing with people. These principles are organized into four categories:

Since its first release, the book has sold over 15 million copies and is currently being recognized as an all-time international best seller. This proves the fact that Carnegie's principles are just as relevant today as they were 80 years ago. The book has served as a guide to many trying to navigate complex human relations in the business world, and it will surely teach you how to master the fine art of social interactions to maximize the quality of your personal and professional relationships.

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

* Three fundamental techniques in handling people
* The six ways to make people like you
* The twelve ways to win people to you way of thinking
* The nine ways to change people without arousing resentment

How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated.

Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.

He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and arousing in the other person an eager want.

You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance; let the other person feel that the idea is his or hers, and talk about your own mistakes before criticizing the other person

Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price

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